Automation refers to the use of technology to automate processes without the need for direct human intervention, enhancing efficiency and minimizing errors. Examples include robots in factories, software that manages routine tasks, and artificial intelligence systems that analyze data and make decisions.

Digital transformation is the process of organizations adopting digital technologies to redesign their processes and business models, with the goal of improving performance and delivering value to customers. Digital transformation involves using technologies such as AI, IoT, cloud computing, and big data analytics to improve customer experience, increase efficiency, and develop new products and services.

By combining automation with digital transformation, organizations can achieve higher levels of innovation, agility, and market competitiveness.